Please see below listing for Sales and Marketing Guides available to Prince's Trust businesses. For more information on course content, availability or to speak to a Marketing Consultant then please select the email option for the relevant Guide. If you require a guide on a topic that is not listed then please click here.

Sales and Marketing Guides
Training Topic Description Contact
Advertising and PR This guide will help you establish yourself in your market. It will take you through the various methods of advertising from mail shots to radio and newspaper advertising.
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Customer Care This document concentrates on why customer care is important, how to deal with difficult customers and how to improve your customer care. An important issue for all businesses. email
Direct Mail With more and more businesses wanting to contact their customers directly, Direct Mail is the way to go. This guide looks at how to prepare for direct mail, how to formulate a cover letter and what to do after the campaign. email
Exhibitions Displaying your products or services is important in letting people know about your business. Exhibitions are a prime way of doing this. The guide looks at the what to do before, during and after the exhibition. A must for anyone attending an exhibition. email
Export Marketing This guide provides you with important information if you are thinking about selling your product or service outside of the N. Ireland market. With excellent contacts, hints and tips, this guide should help any business with the issues involved in exporting. email
Marketing and Selling Marketing & Selling are often thought to be one and the same. They both consist of elements that bring customers to a business. Marketing attracts the while selling persuades customers to buy the products or services. Use this guide to learn more! email
Presentation Skills Using these skills are an essential method in communicating ideas and conveying various ideas. This guide will take you through the three main stages of a presentation namely the content, the delivery and your audience. email
Pricing Pricing your product or service at the right level can be the difference between your business surviving or failing. Price it too high and your customers will not buy from you, price it too low and your customers will not take you serious. Use this guide to learn how to set the right price for your product or service. email
The Internet Being the worlds largest information source, the Internet offers any and every business an opportunity to find potential suppliers, customers and competitors. This guide explains how the Internet can be of use to your business and some of the best places to find information. email
Business Communication Not communicating to your staff or customers is something that a lot of businesses are guilty of. This can lead to poor motivation amongst staff or even dissatisfaction with your customers. Use this guide to learn how you can improve communication. email